Welcome to our new collection of eyewear, where we boldly step into the world of fashion.

You might wonder why we've decided to delve into the fashion industry, especially with eyeglasses, given our triumph in the realm of sports eyewear. The answer is a blend of various motivations, sparked initially by a personal connection – my daughter Africa. Witnessing the subpar quality of a competitor's offerings, drawing inspiration from Jamie Baluch, and fuelled by the belief that our expertise in crafting technical sports frames grants us a distinctive perspective on the industry, we set out on this exciting journey.

Rather than conforming to the conventional frame design, our aim is to infuse the comfort synonymous with our sports range into our fashion collection. Leveraging the latest technology, we proudly manufacture our eyewear in the UK. Collaborating closely with skilled engineers and designers, our focus extends beyond mere style, emphasizing all-encompassing comfort in every pair. Welcome to a new era of eyewear that seamlessly blends fashion and functionality.