For a decade, we've been dedicated to perfecting The Ultimate British Sports Sunglasses collection. Our journey began in 2012 with the Primary an innovation born from the need for eyewear that excels in comfort during extended activities. Originally tailored for runners, these sports sunglasses quickly became a symbol of reliability, adapting seamlessly to various sports and conditions.

But our collection doesn't stop there. Introducing the Hizashi, where style meets functionality. Designed for those who demand both fashion and performance, these sunglasses effortlessly transition from active pursuits to everyday wear. Experience the perfect blend of form and function.

And we're not stopping at the Hizashi. Our Africa model is currently in development, a testament to our continued commitment to innovation. Stay tuned for eyewear that's engineered to elevate your adventures in the most demanding of environments.

Our collection is defined by its unwavering grip, minimal fogging, and clarity-enhancing Zeiss Nylon lenses. Whether you're chasing your personal best or simply embracing the outdoors, our sports sunglasses cater to your every need.

As we continue to evolve, both our Primary + and Sol Invictus models proudly feature Zeiss lenses, embodying our commitment to excellence in performance and style.

Embark on a 10-year journey through The Ultimate British Sports Sunglasses collection. Discover eyewear that transcends the ordinary, delivering comfort, clarity, and enduring performance for every athlete, adventurer, and style enthusiast.