Why Choose ND:R Sports Running Sunglasses

You might be discovering us for the first time, perhaps unfamiliar in comparison to brands like Oakley and Goodr. This is due to our modest marketing budget. However, what sets us apart are our exceptional brand ambassadors and Olympians who have embraced our products. More notably, some of the fastest marathon runners, such as Mick Clohisey from Ireland, who completed a marathon in a record 2 hours and 15 minutes, and Natasha Cockram, the fastest British female runner with a time of 2 hours and 26 minutes, have chosen ND:R Sports Running Sunglasses.

After a decade of showcasing our products at various running expos, we've learned precisely what distinguishes our sunglasses from the competition: quality and comfort. We've always prioritized the athlete, leveraging my own experience as a runner to test and refine designs alongside fellow club runners, resulting in what we now proudly call the Primary+.

Natasha Cockram

Here are the top 10 reasons why our Primary+ Running Sunglasses stand out:

  1. Unparalleled Lenses: Our sunglasses feature Zeiss lenses, renowned for their superior optics and eco-friendly Polymide material.

  2. Exceptional Clarity: Zeiss Polymide lenses offer exceptional clarity compared to the more common Poly-carbonate lenses used by 90% of other sunglasses.

  3. Aerodynamic Design: Our sunglasses offer all-around protection with an aerodynamic lens, providing comfort and relaxation, a favorite choice even for athletes like Paula Radcliffe.

  4. Fog Prevention: Built-in air ducts prevent lens fogging during intense runs.

  5. Secure Fit: Tailored nose pads and frame design ensure a secure fit without slipping during your run.

  6. Comfort is Key: The sunglasses are so comfortable that they won't distract you from your performance.

  7. Featherlight: Weighing just 22 grams, they are incredibly lightweight.

  8. Designed for Runners: Our sunglasses are specifically designed for runners, eliminating the need for cycling sunglasses worn by some athletes.

  9. Suitable for All Levels: Worn by runners at all levels, from local park runs to the challenging Marathon Des Sables.

  10. Proudly British: We are a British brand, and our sunglasses reflect the spirit of British running.

Rob Pope running in the Marathon Des Sables

We hope this gives you a deeper understanding of our brand and its roots. It's also why our best-selling sunglasses are named after one of Britain's greatest marathon runners, Ron Hill, who achieved a remarkable marathon time of 2 hours, 9 minutes, and 28 seconds.

Primary + Sports Sunglasses
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Primary + Sports Sunglasses
from £55.00
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Our Hizashi

In 2023 we decided to have our own version of the Goodr sunglasses, I have to admit we resisted for many years, but in that time we realised that most runners are not that worried about the performance or quality but loved the fun aspect and the occasion of the Marathon than getting a PB

Unfortunately as they are the same as the Goodr, we couldn’t use Zeiss lenses, but what we do have is a pouch made of recycled plastic.

Hizashi Sunbeam
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Hizashi Sunbeam
£30.00
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